Your whole trade business, in one place

Everything your trades business needs except the tools — from being found on Google to getting paid.

The complete system to win the work, price with precision, run the crew, and protect the business. Custom-configured to your trade and your operational rules — dedicated to your company on your own private server, fully managed for you.

Your Own Private Server Fully Managed For You No Per-User Fees
Explore the Live Demo Want to see it shaped around your own business? Email us for a real conversation about what we can do for you.
✓ No Setup Fees
✓ No Per-Lead Fees
✓ 100% Data Export Guarantee
The 4-Pillar Operational Engine

Built for every stage of the job lifecycle

1. Win the Work

  • Local Search Tracking: Town-by-town rankings, map pack included, tracked year on year.
  • Town Landing Pages: Location pages built from your past jobs — you approve every one.
  • Guided Enquiry Forms: Photo-led forms that often let you price without a visit.
  • SEO Dashboard: Rankings, Core Web Vitals and page speed, with a weekly to-fix list.
  • Predictable Expansion: Generous page allowances per tier, more towns as you grow.

Explore the local SEO & inbound engine →

2. Price with Precision

  • Prices the Whole Job: Labor, materials, travel, parking, zones and hazards — all built in.
  • Live Material Costs: Real rates with markups, wastage and stale-price warnings.
  • Site Assessments: Fixed-fee assessments that credit back when the job proceeds.
  • One-Tap Acceptance: Customers accept on their phone; it lands in your day's tasks.
  • Supplier Price Feeds: Where your supplier offers a data feed, we can connect it.

See the pricing engine in detail →

3. Run the Job

  • Intelligent Email Engine: Inbound mail matched to the job; follow-ups chase themselves.
  • Central Visual Dispatch: Drag-and-drop diary, linked to Google Maps and what3words.
  • RAMS On Demand: Build a job's risk assessment in a few clicks before the crew travels.
  • Mobile Job Packs: Photos, purchases and away-work logistics from the crew's phone.
  • Managed Invoicing: Itemised invoices from the estimate, or pushed to your accounts package.

RAMS, compliance and the crew app →

4. Protect the Business

  • Compliance Register: Insurance, certs, vehicle and plant dates chased before they lapse.
  • Digital RAMS on Site: Site-specific assessments on the phone, signed on glass.
  • Audited History: Every estimate, email and sign-off logged against the job.
  • Managed Private Server: Your own isolated server — backed up nightly, watched round the clock.

Why your own private server →

Not a Box You Squeeze Into

Configured for your trade. Calibrated to your business.

Because your system runs on its own server, it's configured to how you actually work during onboarding — not squeezed into the same fields and workflows every other business gets. Your questions, your rules, your compliance, your voice.

Your questions

  • Intake forms ask the exact variables your trade needs — roof pitch, tree preservation orders, hazardous materials, kilowatt capacity — not generic dropdowns.

Your calculation rules

  • The estimating engine runs your rate cards, travel logic, access surcharges and margin rules — not a generic price list.

Your compliance

  • Risk assessments, registers and certificate renewals structured around the regulatory bodies that actually govern your trade.

Your team's voice

  • Outbound emails carry the natural tone and individual sign-offs of your own people — nothing goes out sounding like software.

Want more than configuration? We build bespoke too — new integrations, features unique to your operation — priced up front and added to your system, because it is your system.

Why It Works This Way

Designed by a trade business, not a software company.

We built this for ourselves, and we've refined it through three years of development for our own specialist trade business. It changed how the work feels. Enquiries used to be something you braced for — now everything you need is right there in front of you, and you simply handle it, adjusting whatever the customer's situation needs.

The mundane time-wasting is gone. No more copying and pasting between systems. No more building estimates and RAMS from scratch and hoping nothing got missed — they're assembled from the job's own answers, so nothing gets left out. And the system keeps growing and improving from every input you make.

Every screen exists because something in our real working week wasted time or went wrong without it.

Why the forms ask what they ask. Every question on the enquiry form is there because a missing answer once cost a wasted journey. The form asks what you'd ask on the phone — access, location, the details that decide whether a job is priceable — before anyone gets in a van.
Why photos come first. In specialist work you can't price what you can't see. Guided photo uploads mean estimates are grounded in what's actually on site — reducing the need for assessment visits and turning leads around faster.
Why estimates explain themselves. Customers ask "why did the price change?" — so re-pricing answers in plain English, because we needed that answer ourselves.
Why the chase engine exists. Most lost jobs aren't lost — they're unanswered emails. The follow-up engine was built the week we worked out how much silence was costing.
Why compliance is date-driven and nagging. Renewal dates live in someone's head until the day they don't. The register chases with escalating reminders because a lapsed certificate is discovered at exactly the wrong moment, never a convenient one.
Why crews see only what they need. Phones get lost, crews change. The crew app shows the job, the route, the safety pack — never your pricing, never your customer's inbox.
Why it was born awkward. It grew up in one of the most awkward trades there is — every job unique, heights, hazards, seasonal surges, nothing fixed-price. A system that survives that generalises down to almost any specialist trade; the reverse is never true.
Enterprise-Grade, at a Tradesman’s Cost

The Growth & Pricing Matrix

The kind of system that normally costs enterprise money — your own server, your own configuration, bespoke work on request — at a flat monthly price a working trade business can carry.

Tier Price (per month) Included Best For
Starter £349/mo 20 town landing pages • full field operations & mobile crew app • core email engine & compliance register • 500 GB dedicated private storage Designed for teams of 1–5
Growth £449/mo 50 town landing pages • SEO dashboard & map-ranking tracking • auto-chase engine & RAMS builder • 1 TB storage Designed for teams of 5–10
Pro £499/mo 100 town landing pages • accounting integration & custom automations • multi-service territory routing • priority support & 2 TB storage Designed for 8–15+ across multiple territories
Enterprise Bespoke Unlimited landing-page clusters • multi-depot operations • dedicated infrastructure Regional operations & large multi-depot fleets

Extra location pages beyond tier limits: £5/page/month.

Headline rates are the annual-commitment monthly price; rolling monthly is available at +10%. 3-month initial term.

Built to pay for itself: for most specialist trades, one extra job every couple of months covers the subscription — and the system exists to win you far more than that.

Clear Transition

Onboarding & Guarantees

Step 1: Data Hand-off → Step 2: Seed & Build → Step 3: Two-Stage Rehearsal → Step 4: Go-Live

Switching without the fear: two layers of safety before you go live.

Handing any part of your business to a new system is an anxious moment. We know, because we felt exactly the same: is this OK? Will it actually work? Will it say something daft to a customer we have spent years looking after? Our reputation is built on being professional, and no software is worth risking that. So we built the answer to our own anxiety directly into the platform.

Stage 1: The Practice Sandbox (Learn safely)

Before touching your live operations, your team gets a fully isolated practice instance. Staff can click every button, schedule mock visits, and test workflows freely. No test email ever leaves the building, and practice invoices can never touch your live accounting.

Stage 2: Rehearsal Mode (Verify on real work)

When you're ready to migrate, the system runs your real jobs, real prices, and real customer details — but with every outbound email safely redirected to your own internal test inboxes, stamped with who it would have gone to. You price a real job, review the estimate exactly as your customer sees it, click accept, and watch the follow-ups land. Nothing reaches a real customer until you have seen everything work and chosen to flip the switch live.

Solo to Enterprise Ready

The system needs nothing extra: no additional software, licenses or AI subscriptions — it's all included in the price. Already run an accounting package? We push your invoices straight into it. Don't have one? The system's own built-in invoicing has you covered until you do.

Founding Trade-Partner Program

We work directly with the first specialist business in each new trade vertical to calibrate bespoke intake forms, assessment rules, and compliance workflows — backed by substantial founding-partner pricing, agreed together.

Clean Data Independence

Your customer lists, job history, and high-resolution photo archives are yours to export cleanly at any time. Your Google Business profile stays yours; the proprietary SEO ranking engine and hosted landing page network remain platform IP.

Fully Managed Commitment

Server maintenance, security patches, and platform support are included. Any underlying server hosting price rise passes through directly at cost (same amount rounded up, plus VAT).

Common Questions

Questions we actually get asked

How long does onboarding take?

A few days depending on data volume, and it runs in parallel with your existing tools. We seed your customer database, price lists, and compliance registers alongside you, and you switch only when your team is fully rehearsed.

What does “Fully Managed” actually cover?

We handle 100% of your private server: health monitoring, nightly restore-tested database backups, security patching, and platform support. It covers everything inside the system; it does not cover your team's devices, your internet connection, or external bookkeeping advice.

Who owns my data if I decide to leave?

You do. Customer lists, job history, pricing, and photo archives are yours to export cleanly at any time. Your Google Business profile stays yours; the SEO ranking engine and hosted landing page network remain platform IP.

How do we try it without risking mistakes with real customers?

Two safety layers: an isolated practice sandbox to learn freely with no external side effects, and rehearsal mode to run real work while every outbound customer email is trapped in your own test inboxes until you choose to go live.

How customizable is it for my specific trade?

Very — that's the point of your own server. Unlike shared cloud apps that force generic fields and fixed workflows, your instance is configured during onboarding to match how your business actually operates: your intake questions, rate calculators, surcharge logic, email templates and compliance registers. And if you want more than configuration — a new integration, a feature unique to the way you operate — we're happy to build it bespoke: priced up front, built for you, and added to your own system.

See It For Yourself

See the system for yourself

Explore a full system with realistic demo data, taking a job from enquiry through estimate, crew and paid invoice. A quick sign-in keeps your demo private to you; from there, explore at your own pace.

SwarmCatcher is built around you, not the other way round. We start by listening to how you actually run your business, then shape the system to fit. It grew out of years in best-practice management — studying live production lines and building systems like this in spreadsheets to pinpoint the bottlenecks in plants worldwide, and prove out the process improvements that genuinely worked. Long before the SwarmCatcher Automated System (SAS) itself was ever a glimmer.

If you want a system that does all this, and more — talk to us and tell us what's stopping you. No hard sell, no obligation — just a straight conversation.

Explore the Live Demo But take the full system tour first — and if you spot something you need that isn’t there, tell us. Often it’s already built and we’re just not showing it; and if it isn’t, we’ll build it around you, usually quicker than you’d expect. That’s our ethos.